Boozicles

The Brief

Meet Boozicles - an alcoholic ice block brand delivering a tasty new way to cool down, as you turn up. Equal parts refreshment and buzz. Whether it’s a cruisey afternoon sesh or going full throttle — Boozicles evolves ordinary nights out into epic ones.

A visual identity was established that took control of a classic Aussie Koala, decked out with sunglasses and a sun safe cap. The typographic logo was initially inspired by the classic ice type found on retro ice freezers, although was fine tuned towards a more bubble meets drippy direction. Colour palette was kept restricted for ease of use on merchandise and social channels.  

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Scope

- Illustration

- Art Direction

- Branding

- Logo Design